About This Course
Digital marketing, also known as online marketing, is the use of the internet and other digital channels to promote brands and connect with customers. It includes email, social media, websites, and mobile apps. It mains goals is to Build a community around a brand or organization, Attract customers to a business, Generate leads and conversions, and Improve conversion rates.
Course Duration
3-3.5 Months
Certificate
Upon Completion
Students Enrolled
1000+
Learning Mode
Online & Offline
What You'll Learn
- Master core concepts and advanced techniques
- Build real-world projects and portfolio
- Get hands-on experience with industry tools
- Prepare for job interviews and certifications
- Learn from industry experts and practitioners
- Lifetime access to course materials
Course Curriculum
- What is marketing
- Marketing process
- Media selection
- Changing Paradigm of Market
- Product Life Cycle
- Understanding business models
- Leveraging Digital Platform
- Technology & marketing
- Marketing budget models
- Segmentation, Targeting, Positioning
- Gap model
- Types of Customers in B2C
- Buying decision process in B2C
- Buying decision process in B2B
- Brand & Brand identity
- Building an effective website
- Steps to build a website
- Select a web development company
- Types of website
- Client-server architecture
- Types of webspace options
- SSL
- C-panel
- HTML tags-SEO focused
- Understanding CSS
- What is search engine
- History of Search Engine
- What is SEO
- Understanding WWW
- Search Engine Working(Google)
- Understanding keywords – Lifecycle, Types, Classification, Sources
- Search Engine File Creation
- Google Search Console
- BERT and SMITH updates
- SEO techniques
- Reddit, Quora, Blog Marketing, Press Release, Social Bookmarking
- Understanding EAT
- Google Business profile
- Understanding International SEO
- Google Business Profile
- Google Analytics
- SEO of WordPress website
- Page load time Optimization
- Mobile optimization & Page Experience
- What is SEM
- Strategy & search Marketing
- What is Search Engine Marketing
- Keyword planner to forecast keywords
- Pillars of Google ads success
- Ad Rank and Ad Rank Thresholds
- Understanding search ads, quality scor
- ‘Goals,’ ‘Campaigns’ and ‘Ad groups’ in Google ads
- Optimize & run AD Campaigns
- Run dynamic display ad Campaign
- Setting Google Merchant center
- Types of ads
- Report in ad Campaigans
- Report in Google Ads
- Negative keywords
- Creating remarketing list
- Youtube
- What is reputation
- What is Corporate Reputation
- How is it build
- Need of ORM
- Live cases of ORM steps
- Monitoring & protecting Reputation
- Benefits of ORM
- ORM tools
Practical Training
Hands-on projects
Expert Trainers
Industry professionals
100% Placement
Job assistance
Certification
Industry recognized
Ready to Start Your Journey?
Enroll now and get lifetime access to course materials
Course Duration: 3-3.5 Months
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